A collaborative project by Selina Van and Casey Li. This is our entry for the 2016-2017 D&AD New Blood Awards for the AmazonFresh brief. Our concept features a fun and engaging animation for AmazonFresh, to advertise its quick and effective service across the greater London area. We decided to add additional colours to the palette to support the narrative of the animatic. Our key goal was to communicate how easy the online ordering process can be. For the supporting content on other platforms, we have decided to use the same illustrative style to highlight food destinations in London.
