Iris challenged us to an open design brief.

"If your brand had its own Ale, what would it look like?

We want to create an ale label inspired by the design principles of each of our clients."

Superdry is a UK branded clothing company and the products combine vintage Americana styling with Japanese inspired graphics. 

My aim is to create a bottle that represents the brand, I was really inspired by their Japanese graphics used in their clothing labels. I decided to bring this idea to life by adding this similar vintage style to the ale.

The use of black and orange is very evident in their colour palette.

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